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【With the same author name:【Xie Peihong】 Found 2 articles】 /Page Order by: Asce Desc

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| F272

Brand Internationalization Strategy and Overseas Brand Performance: To Be Different, or to Be Identical?

Xie Peihong, Chen Changdong

With the development of the world economy and the deepening of China’s opening up to the outside world, more and more Chinese companies are deepening the wave of international development...

First published at: Aug 01, 2022

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doi:10.16538/j.cnki.jsufe.2022.04.004

Journal of Shanghai University of Finance and Economics, Vol. 24, Issue 04, pp. 47 - 61

| F270

Genuine and Spurious Competitiveness: A New Perspective of Firm Strategy

Xie Peihong, Meng Xianzhong, Li Xin

Spurious competitiveness firms usually denote the companies which deviate from fairness, integrity, responsibility and the law (non-efficiency and non-innovation), and excessively rely on ...

First published at: Feb 20, 2017

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doi:10.16538/j.cnki.fem.2017.02.001

Foreign Economics & Management, Vol. 39, Issue 02, pp. 3 - 16,35

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